Senior CRM & Process Specialist

Senior CRM & Process Specialist Miejsce pracy: Poznań Your responsibilities Design and optimize end-to-end customer journeys and automated CRM processes across the customer lifecycle. Define journey logic, triggers, decision rules, personalization, segmentation, targeting and eligibility criteria. Develop dynamic, event-based and real-time communication scenarios across email, push, in-app and mobile channels. Automate and scale CRM campaigns by leveraging customer data, behavioural insights an…