Outreach Marketing Specialist

Czym będziesz się zajmować?

• Own and direct the PR and outreach calendar in Spain and Brazil, aligning with SEO and marketing objectives.
• Write, edit, and pitch press releases, guides, surveys, and expert-driven content to Spanish and Brazilian journalists and industry websites.
• Develop and foster relationships with key Spanish/Brazilian reporters, bloggers, and influencers to secure earned media coverage.
• Translate and adapt US-based Digital PR content for the Spanish/Brazilian audience, tailoring messaging to local media and cultural context.
• Proactively identify PR opportunities based on market trends, competitor activity, and industry insights.
• Execute targeted outreach campaigns that generate press coverage and authoritative backlinks.
• Balance Digital PR campaigns and traditional link-building to maximize visibility and impact.
• Collaborate across PR, SEO, and content teams to create high-value assets that attract coverage and links.
• Track outreach success rates, backlink acquisition, and press coverage.
• Deliver regular reporting on earned media wins and link performance, with insights for optimization.
• Provide quarterly performance reports with actionable recommendations.

• 3+ years of media relations experience.
• Proficiency in Spanish, Portuguese, and English.
• Deep understanding of the Spanish/Brazilian media landscape, PR trends, and best practices.
• Strong writing, editing, and research skills, with attention to detail.
• Familiarity with SEO principles and PR platforms such as BuzzStream, Cision, Pitchbox, or Ahrefs.
• Ability to thrive independently in a fast-paced, deadline-driven environment.

• Strong track record of pitching and securing Spanish/Brazilian press coverage is a plus.
• Familiarity with SEO principles, experience with traditional backlinking.
• Background in agency or in-house PR with international collaboration.
• Established relationships with reporters at major Spanish/Brazilian media outlets and relevant industry publications.
• Experience running internal surveys to collect, analyze, and pitch data-driven insights.
• Understanding of the career, job search, and job market landscape.

• Writing
• Editing
• Media relations
• Outreach marketing
• Digital PR
• Journalist Outreach
• Content localization & adaptation
• Research & Data Analysis
• PR strategy
• Research

• SEO principles
• BuzzStream

• Angielski
• Hiszpański
• Portugalski

• 9k–9.8k PLN brutto/m (Umowa o pracę)
• Umowa o pracę - Elastyczne godziny pracy (100%)
• Praca zdalna: W całości
• Pakiet medyczny, Pakiet sportowy

Since 2005, BOLD has established itself as a job seeker’s ally. Our goal is simple: We Transform Work Lives. We provide online products, tools, guidance, and support to help job seekers make their jobs, careers, and workplaces better.

BOLD’s more than 1,200 global team members in Engineering, Customer Engagement, Product, Marketing, Data Science, Design/UX, Research and Human Resources are passionate about helping people achieve their career dreams. Our team’s knowledge and expertise has resulted in award-winning AI-powered resume and cover letter builders, and job search tools that have empowered millions of job seekers in more than 180 countries to reach their professional goals.

From our headquarters in Puerto Rico, with remote and hybrid offices in India, Poland, and U.S. we’re a global organization on a path to change the career industry as we know it.