Customer Lifecycle Marketing Manager

Czym będziesz się zajmować?

• Build customer lifecycle and nurture programs distinct from prospect marketing
• Design platform expansion campaigns based on onboarding use cases and unused features
• Partner with Go-to-Market Engineering (GTME) on customer health scoring and expansion signal detection
• Create ROI reports and value summaries as easy, one-click artifacts Account Managers can use in-deal
• Run multi-team penetration plays within existing enterprise accounts
• Build win-back and re-engagement campaigns for quiet or at-risk customers
• Analyze why customers leave and turn insights into retention plays
• Partner closely with Customer Success and Account Managers on retention initiatives

• 3+ years in lifecycle, customer, or retention marketing in B2B SaaS
• Strong familiarity with connecting to developer-focused audiences
• Data-driven approach to segmentation, timing, and measurement
• Hands-on experience with CRM and marketing automation
• Collaborative and cross-functional, especially with Customer Success and Sales

• Experience with product usage data or product-led growth signals
• Background in expansion and NRR-focused programs
• Familiarity with developer or technical customer bases

• SaaS
• Marketing
• B2B marketing
• Analiza
• Customer service
• Obsługa klienta
• Customer lifecycle marketing
• Developer marketing
• CRM
• Marketing automation

• Marketing analytics
• Cross-functional collaboration

• Polski
• Angielski

• 12k–18k PLN brutto/m (Umowa o pracę)
• Umowa o pracę - Elastyczne godziny pracy (100%)
• Praca zdalna: W całości

With over 3 trillion API transactions per month and trusted by 2,000+ customers across 40 industries, PubNub is a global leader in real-time infrastructure, offering APIs, edge computing, and secure messaging at scale.

From multi-language, multi-platform messaging services to powering high-capacity, low-latency logic for real-time interactive apps. Our global network has everything you need to drive innovation and deliver engaging user experiences that drive retention and growth.